Gupta, Sunil, 1958-
Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann. - Upper Saddle River, NJ : Wharton School Pub., c2005. - xvii, 205 p. : ill ; 24 cm.
Includes bibliographical references (p. 187-198) and index.
0131428950
2004116044
Relationship marketing.
Customer relations.
Marketing--Management.
HF5415.55 / .G87 2005
658.8/12
Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann. - Upper Saddle River, NJ : Wharton School Pub., c2005. - xvii, 205 p. : ill ; 24 cm.
Includes bibliographical references (p. 187-198) and index.
0131428950
2004116044
Relationship marketing.
Customer relations.
Marketing--Management.
HF5415.55 / .G87 2005
658.8/12