Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann.
Material type: TextPublication details: Upper Saddle River, NJ : Wharton School Pub., c2005.Description: xvii, 205 p. : ill ; 24 cmISBN:- 0131428950
- 658.8/12 22
- HF5415.55 .G87 2005
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.812 GU MA (Browse shelf(Opens below)) | Available | T0025348 |
Includes bibliographical references (p. 187-198) and index.
There are no comments on this title.
Log in to your account to post a comment.