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Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Wharton School Pub., c2005.Description: xvii, 205 p. : ill ; 24 cmISBN:
  • 0131428950
Subject(s): DDC classification:
  • 658.8/12 22
LOC classification:
  • HF5415.55 .G87 2005
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.812 GU MA (Browse shelf(Opens below)) Available T0025348

Includes bibliographical references (p. 187-198) and index.

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