Hollensen, Svend.
Global marketing : a decision-oriented approach / Svend Hollensen. - 5th ed. - Harlow, England ; New York : Pearson, 2011. - xliii, 756 p. : ill. ; 26 cm.
9780273726227
Export marketing.
Export marketing--Case studies.
HF1416 / .H65 2010
658.8/4
Global marketing : a decision-oriented approach / Svend Hollensen. - 5th ed. - Harlow, England ; New York : Pearson, 2011. - xliii, 756 p. : ill. ; 26 cm.
9780273726227
Export marketing.
Export marketing--Case studies.
HF1416 / .H65 2010
658.8/4