Walker, Orville C.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.]. - 7th ed. - North Ryde, N.S.W. : McGraw-Hill, c2011. - xv, 352. : ill ; 26 cm.
Includes references and index.
9780070171466
Marketing--Management.
Marketing--Decision making.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.]. - 7th ed. - North Ryde, N.S.W. : McGraw-Hill, c2011. - xv, 352. : ill ; 26 cm.
Includes references and index.
9780070171466
Marketing--Management.
Marketing--Decision making.