| 000 -LEADER |
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| fixed length control field |
00767cam a2200265u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100803s2011 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780070171466 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095456.0 |
| CONTROL NUMBER |
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| control field |
34981 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Walker, Orville C. |
| TITLE STATEMENT |
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| Title |
Marketing strategy : |
| Remainder of title |
a decision-focused approach / |
| Statement of responsibility, etc |
Orville C. Walker, Jr. ... [et al.]. |
| EDITION STATEMENT |
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| Edition statement |
7th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
North Ryde, N.S.W. : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
c2011. |
| PHYSICAL DESCRIPTION |
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| Extent |
xv, 352. : |
| Other physical details |
ill ; |
| Dimensions |
26 cm. |
| GENERAL NOTE |
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| General note |
Includes references and index. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK935 |
| Institution to which field applies |
UOWD |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Gountas, John I. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Mavondo, Felix T. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Mullins, John W. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |