Masterson, Rosalind.
Marketing : an introduction / Rosalind Masterson & David Pickton. - 2nd ed. - London : SAGE , 2010. - xviii, 508 p. : col. ill. ; 28 cm.
Includes bibliographical references and index. Previous ed.: London : McGraw-Hill, 2004.
9781849205719
Marketing.
Marketing : an introduction / Rosalind Masterson & David Pickton. - 2nd ed. - London : SAGE , 2010. - xviii, 508 p. : col. ill. ; 28 cm.
Includes bibliographical references and index. Previous ed.: London : McGraw-Hill, 2004.
9781849205719
Marketing.