000 -LEADER |
fixed length control field |
00651nam a2200217 a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110516n 000 0 eng d |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781849205719 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126095503.0 |
CONTROL NUMBER |
control field |
35059 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Masterson, Rosalind. |
TITLE STATEMENT |
Title |
Marketing : |
Remainder of title |
an introduction / |
Statement of responsibility, etc |
Rosalind Masterson & David Pickton. |
EDITION STATEMENT |
Edition statement |
2nd ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
London : |
Name of publisher, distributor, etc |
SAGE , |
Date of publication, distribution, etc |
2010. |
PHYSICAL DESCRIPTION |
Extent |
xviii, 508 p. : |
Other physical details |
col. ill. ; |
Dimensions |
28 cm. |
GENERAL NOTE |
General note |
Includes bibliographical references and index. |
GENERAL NOTE |
General note |
Previous ed.: London : McGraw-Hill, 2004. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
Source of heading or term |
sears |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Pickton, David. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |