Kimmel, Allan J
Connecting with consumers : marketing for new marketplace realities / Allan J. Kimmel - Oxford : Oxford University Press, 2010. - xvi, 333 p. : ill. ; 26 cm.
Includes bibliographical references (p. 305-324) and index.
9780199556502 0199556504 (hbk.) 0199556512 (pbk.) 9780199556519 (pbk.)
2010281332
GBB006340 bnb
015467735 Uk
Marketing.
Marketing--Technological innovations.
Marketing--Case studies.
HF5415 / .K56 2010
658.8
Connecting with consumers : marketing for new marketplace realities / Allan J. Kimmel - Oxford : Oxford University Press, 2010. - xvi, 333 p. : ill. ; 26 cm.
Includes bibliographical references (p. 305-324) and index.
9780199556502 0199556504 (hbk.) 0199556512 (pbk.) 9780199556519 (pbk.)
2010281332
GBB006340 bnb
015467735 Uk
Marketing.
Marketing--Technological innovations.
Marketing--Case studies.
HF5415 / .K56 2010
658.8