Selling blue elephants :
Moskowitz, Howard R.
Selling blue elephants : how to make great products that people want before they even know they want them / Howard R. Moskowitz and Alex Gofman. - Upper Saddle River, N.J. : Wharton School Pub., c2007. - xvi, 252 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780136136682
2006038981
Marketing.
New products.
HF5415.153 / .M68 2007
658.8
Selling blue elephants : how to make great products that people want before they even know they want them / Howard R. Moskowitz and Alex Gofman. - Upper Saddle River, N.J. : Wharton School Pub., c2007. - xvi, 252 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780136136682
2006038981
Marketing.
New products.
HF5415.153 / .M68 2007
658.8