Selling blue elephants : how to make great products that people want before they even know they want them / Howard R. Moskowitz and Alex Gofman.

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TextPublication details: Upper Saddle River, N.J. : Wharton School Pub., c2007.Description: xvi, 252 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
REGULAR	University of Wollongong in Dubai Main Collection	658.8 MO SE (Browse shelf(Opens below))	Available		T0043241

Includes bibliographical references and index.

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