Gossieaux, Francois.
The hyper-social organization : eclipse your competition by leveraging social media / Francois Gossieaux, Edward K. Moran. - New York : McGraw-Hill, c2010. - xxiii, 359 p. : ill. ; 24 cm.
Includes bibliographical references (p. 335-348) and index.
Choice, December 2010 Choice
A guide to using social media to gain an edge on competitors, exploring the four drives of social communities, corporate-consumer relations, networks, establishing a human presence on the Web, and other related topics.
Adult Follett Library Resources. Adult.
9780071714020 (trade) 0071714022
2010010355
Information technology--Management.
Information technology--Social aspects.
Social media.
Internet marketing.
HD30.2 / .G66 2010
658.4/038
The hyper-social organization : eclipse your competition by leveraging social media / Francois Gossieaux, Edward K. Moran. - New York : McGraw-Hill, c2010. - xxiii, 359 p. : ill. ; 24 cm.
Includes bibliographical references (p. 335-348) and index.
Choice, December 2010 Choice
A guide to using social media to gain an edge on competitors, exploring the four drives of social communities, corporate-consumer relations, networks, establishing a human presence on the Web, and other related topics.
Adult Follett Library Resources. Adult.
9780071714020 (trade) 0071714022
2010010355
Information technology--Management.
Information technology--Social aspects.
Social media.
Internet marketing.
HD30.2 / .G66 2010
658.4/038