Qualman, Erik, 1972-
Socialnomics : how social media transforms the way we live and do business / Erik Qualman. - Rev. and updated [ed.]. - Hoboken, NJ : Wiley, c2011. - xxiii, 296 p. ; 23 cm.
Examines the influence of social media, including YouTube, Twitter, and Facebook, on the nature of business, covering changes to communication, marketing strategies, branding, and more, with an analysis of how businesses can market products and reach customers more efficiently in the future.
9780470638842
Internet marketing.
Social media.
Social networks.
Electronic commerce.
330.9
Socialnomics : how social media transforms the way we live and do business / Erik Qualman. - Rev. and updated [ed.]. - Hoboken, NJ : Wiley, c2011. - xxiii, 296 p. ; 23 cm.
Examines the influence of social media, including YouTube, Twitter, and Facebook, on the nature of business, covering changes to communication, marketing strategies, branding, and more, with an analysis of how businesses can market products and reach customers more efficiently in the future.
9780470638842
Internet marketing.
Social media.
Social networks.
Electronic commerce.
330.9