Socialnomics : (Record no. 17538)
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INTERNATIONAL STANDARD BOOK NUMBER | |
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International Standard Book Number | 9780470638842 |
DEWEY DECIMAL CLASSIFICATION NUMBER | |
Call number | 330.9 |
MAIN ENTRY--PERSONAL NAME | |
Authors | Qualman, Erik, |
Dates | 1972- |
TITLE STATEMENT | |
Title | Socialnomics : |
Subtitle | how social media transforms the way we live and do business / |
Statement of responsibility, etc | Erik Qualman. |
EDITION STATEMENT | |
Edition | Rev. and updated [ed.]. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Hoboken, NJ : |
Publisher | Wiley, |
Date | c2011. |
PHYSICAL DESCRIPTION | |
Extent | xxiii, 296 p. ; |
Size | 23 cm. |
SUMMARY | |
Summary | Examines the influence of social media, including YouTube, Twitter, and Facebook, on the nature of business, covering changes to communication, marketing strategies, branding, and more, with an analysis of how businesses can market products and reach customers more efficiently in the future. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | Internet marketing. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | Social media. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | Social networks. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | Electronic commerce. |
ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | https://uowd.box.com/s/0ir0ubwal24hklzdjezt3nvqivsmtlf5 |
Public note | Location Map |
MAIN ENTRY--PERSONAL NAME | |
-- | 46956 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
-- | 1603 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
-- | 877 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
-- | 5602 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
-- | 1605 |
Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
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University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2011-08-29 | Kinokuniya | 330.9 QU SO | T0043440 | 2017-01-26 | 73.00 | 2017-01-26 | REGULAR |