Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / Kenneth E Clow; Donald Baack. - 5th ed., global ed. - Prentice Hall : Boston, c2012. - 463 p. : col iil. ; 27 cm.
Includes bibliographical references and index.
9780273753285 9780273753353
Communication in marketing.
Advertising.
Integrated advertising, promotion, and marketing communications / Kenneth E Clow; Donald Baack. - 5th ed., global ed. - Prentice Hall : Boston, c2012. - 463 p. : col iil. ; 27 cm.
Includes bibliographical references and index.
9780273753285 9780273753353
Communication in marketing.
Advertising.