UOWD Library

Integrated advertising, promotion, and marketing communications / (Record no. 17546)

000 -LEADER
fixed length control field 00771nam a2200253 a 4500
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273753285
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110906n 000 0 eng d
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273753353
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095556.0
CONTROL NUMBER
control field 35944
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
TITLE STATEMENT
Title Integrated advertising, promotion, and marketing communications /
Statement of responsibility, etc Kenneth E Clow; Donald Baack.
EDITION STATEMENT
Edition statement 5th ed., global ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Prentice Hall :
Name of publisher, distributor, etc Boston,
Date of publication, distribution, etc c2012.
PHYSICAL DESCRIPTION
Extent 463 p. :
Other physical details col iil. ;
Dimensions 27 cm.
GENERAL NOTE
General note Includes bibliographical references and index.
STUDY PROGRAM INFORMATION NOTE
Program name MARK940 MMC928
STUDY PROGRAM INFORMATION NOTE
Program name MARK333
Institution to which field applies UOWD
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
Source of heading or term sears
ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type 3 DAY LOAN
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2014-11-16 Donation 2 3 659.1 CL IN T0015213 2017-03-15 2017-03-09 0.00 2017-01-26 3 DAY LOAN
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2012-02-14 ABE 5 2 659.1 CL IN T0044291 2019-06-19 2019-05-13 63.50 2017-01-26 REGULAR

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