Sheldrake, Philip, 1971-
The business of influence : reframing marketing and PR for the digital age / Philip Sheldrake. - The Atrium, Southern Gate, Chichester, West Sussex : Wiley, 2011. - xxi, 210 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780470978627 9781119973379 (ebk)
2011007714
Internet marketing.
Marketing.
Public relations.
Influence (Psychology)
HF5415.1265 / .S53 2011
658.8/72
The business of influence : reframing marketing and PR for the digital age / Philip Sheldrake. - The Atrium, Southern Gate, Chichester, West Sussex : Wiley, 2011. - xxi, 210 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780470978627 9781119973379 (ebk)
2011007714
Internet marketing.
Marketing.
Public relations.
Influence (Psychology)
HF5415.1265 / .S53 2011
658.8/72