The business of influence : reframing marketing and PR for the digital age /
By: Sheldrake, Philip
Material type:
BookPublisher: The Atrium, Southern Gate, Chichester, West Sussex : Wiley, 2011.Description: xxi, 210 p. : ill. ; 24 cm.ISBN: 9780470978627; 9781119973379 (ebk)Subject(s): Internet marketing | Marketing | Public relations | Influence (Psychology)DDC classification: 658.8/72 Online resources: Table of contents only | Publisher description | Contributor biographical information
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 SH BU (Browse shelf) | Available | T0043525 |
Total holds: 0
Includes bibliographical references and index.