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Czinkota, Michael R.

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 8th ed. - Mason, OH : Thomson/South Western, c2007. - xxx, 646, [37] p. : ill., maps ; 28 cm.

Previous ed. c2004.

Includes bibliographical references and index.

ISBN: 0324317026 0324361157 (international student ed. : pbk.)

LCCN: 2006020788

Subjects--Topical Terms:
Export marketing.
Internationales Marketing.

LC Class. No.: HF1416 / .C953 2007

Dewey Class. No.: 658.84