000 -LEADER |
fixed length control field |
00953cam a2200313 a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
060821s2007 ohua b 001 0 eng d |
LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2006020788 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0324317026 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0324361157 (international student ed. : pbk.) |
CATALOGING SOURCE |
Original cataloging agency |
SUA |
Transcribing agency |
SUA |
Modifying agency |
VVUT |
LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF1416 |
Item number |
.C953 2007 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.84 |
Edition number |
22 |
|
-- |
658.848/51 |
SYSTEM CONTROL NUMBER |
System control number |
(AuCNLKIN)000040430874 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126095605.0 |
CONTROL NUMBER |
control field |
36074 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Czinkota, Michael R. |
TITLE STATEMENT |
Title |
International marketing / |
Statement of responsibility, etc |
Michael R. Czinkota, Ilkka A. Ronkainen. |
EDITION STATEMENT |
Edition statement |
8th ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Mason, OH : |
Name of publisher, distributor, etc |
Thomson/South Western, |
Date of publication, distribution, etc |
c2007. |
PHYSICAL DESCRIPTION |
Extent |
xxx, 646, [37] p. : |
Other physical details |
ill., maps ; |
Dimensions |
28 cm. |
GENERAL NOTE |
General note |
Previous ed. c2004. |
BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Export marketing. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Internationales Marketing. |
Source of heading or term |
sears |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Ronkainen, Ilkka A. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |