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Daly, John A. 1952-

Advocacy : championing ideas and influencing others / John A. Daly. - New Haven : Yale University Press, c2011. - vi, 387 p. ; 25 cm.

"The authoritative guide to selling concepts, compelling action, and getting results"- Book Cover.



ISBN: 9780300167757

LCCN: 2011008294

Subjects--Topical Terms:
Branding (Marketing)
Social interaction.
Communication in marketing.

Dewey Class. No.: 302.2