| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011008294 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780300167757 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
302.2 |
| MAIN ENTRY--PERSONAL NAME |
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| Authors |
Daly, John A. |
| Dates |
1952- |
| TITLE STATEMENT |
|---|
| Title |
Advocacy : |
| Subtitle |
championing ideas and influencing others / |
| Statement of responsibility, etc |
John A. Daly. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New Haven : |
| Publisher |
Yale University Press, |
| Date |
c2011. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 387 p. ; |
| Size |
25 cm. |
| GENERAL NOTE |
|---|
| General note |
"The authoritative guide to selling concepts, compelling action, and getting results"- Book Cover. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Branding (Marketing) |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Social interaction. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Communication in marketing. |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/02a1atjudigo87adbco1r0l77npmrf97 |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
42896 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
42897 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
11203 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
165 |