The marketing firm :
Vella, Kevin.
The marketing firm : economic psychology of corporate behaviour / Kevin Vella, Gordon Robert Foxall. - Northampton, MA : Edward Elgar Pub., 2011. - vi, 320 p. : ill. ; 24 cm.
Includes bibliographical references and index.
This book provides and expert analysis of theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market.
9781848444157 (hardback)
2011925780
Marketing.
Marketing--Case studies.
Marketing--Economic aspects.
Marketing--Psychological aspects.
380 VE MA
The marketing firm : economic psychology of corporate behaviour / Kevin Vella, Gordon Robert Foxall. - Northampton, MA : Edward Elgar Pub., 2011. - vi, 320 p. : ill. ; 24 cm.
Includes bibliographical references and index.
This book provides and expert analysis of theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market.
9781848444157 (hardback)
2011925780
Marketing.
Marketing--Case studies.
Marketing--Economic aspects.
Marketing--Psychological aspects.
380 VE MA