| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2011925780 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781848444157 (hardback) |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
380 VE MA |
| MAIN ENTRY--PERSONAL NAME |
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| Authors |
Vella, Kevin. |
| TITLE STATEMENT |
|---|
| Title |
The marketing firm : |
| Subtitle |
economic psychology of corporate behaviour / |
| Statement of responsibility, etc |
Kevin Vella, Gordon Robert Foxall. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Northampton, MA : |
| Publisher |
Edward Elgar Pub., |
| Date |
2011. |
| PHYSICAL DESCRIPTION |
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| Extent |
vi, 320 p. : |
| Other Details |
ill. ; |
| Size |
24 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and index. |
| CONTENTS |
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| Contents |
Preface Introduction 1. The Marketing Firm 2. From Consumer Behaviour to Corporate Response 3. Methodology and Measurement 4. Specification and Interpretation 5. Corporate Behaviour: The Supply of Wrapped Impulse Ice-Cream 6. Reflections on 'The Marketing Firm' 7. Conclusions Appendix 1. Pre-Structured Case Outline Appendix 2. The Case Study Protocol Appendix 3. Coding Scheme Appendix 4. Data Tables and Commentary Appendix 5. Reflections on 'The Marketing Firm' Bibliography. |
| SUMMARY |
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| Summary |
This book provides and expert analysis of theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Marketing |
| Geographic |
Case studies. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Marketing |
| General |
Economic aspects. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Marketing |
| General |
Psychological aspects. |
| ADDED ENTRY |
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| Name |
Fixall, Gordon R. |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/hculmcgdfwvlcey9hmnvxmfpudp2022w |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
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56588 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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3 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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127 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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56589 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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3527 |
| ADDED ENTRY |
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56590 |