Read, Stuart.
Effectual entrepreneurship / Stuart Read ... [et al.]. - London ; New York : Routledge, 2011. - xii, 228 p. : col. ill. ; 28 cm.
Myth: entrepreneurs are visionaries -- I don't have a good idea -- Myth: entrepreneurs are risk takers -- I don't have enough money -- Myth: entrepreneurs are extraordinary forecasters -- I don't know how to take the plunge -- Myth: entrepreneurs are not like the rest of us -- I'm human; I'm afraid of failing -- The bird-in-hand principle: start with what you have -- Worldmaking: understand transformation -- The affordable loss principle: risk little, fail cheap -- Financing: bootstrap the venture -- The crazy quilt principle: form partnerships -- Ownership and control: manage investors -- The lemonade principle: leverage surprise -- Business plans and business models: make pitches -- Venture identity: build brand -- The pilot-on-the-plane principle: apply non-predictive control -- When the venture grows up -- Entrepreneurship as a technology for social change.
9780415586443 0415586437 (hbk.) 9780415586443 (soft cover) 0415586445 (soft cover) 9780203836903 (ebook) 0203836901 (ebook)
2010022448
Entrepreneurship.
New business enterprises.
Success in business.
658.1/1
Effectual entrepreneurship / Stuart Read ... [et al.]. - London ; New York : Routledge, 2011. - xii, 228 p. : col. ill. ; 28 cm.
Myth: entrepreneurs are visionaries -- I don't have a good idea -- Myth: entrepreneurs are risk takers -- I don't have enough money -- Myth: entrepreneurs are extraordinary forecasters -- I don't know how to take the plunge -- Myth: entrepreneurs are not like the rest of us -- I'm human; I'm afraid of failing -- The bird-in-hand principle: start with what you have -- Worldmaking: understand transformation -- The affordable loss principle: risk little, fail cheap -- Financing: bootstrap the venture -- The crazy quilt principle: form partnerships -- Ownership and control: manage investors -- The lemonade principle: leverage surprise -- Business plans and business models: make pitches -- Venture identity: build brand -- The pilot-on-the-plane principle: apply non-predictive control -- When the venture grows up -- Entrepreneurship as a technology for social change.
9780415586443 0415586437 (hbk.) 9780415586443 (soft cover) 0415586445 (soft cover) 9780203836903 (ebook) 0203836901 (ebook)
2010022448
Entrepreneurship.
New business enterprises.
Success in business.
658.1/1