| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2010022448 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780415586443 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0415586437 (hbk.) |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780415586443 (soft cover) |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0415586445 (soft cover) |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780203836903 (ebook) |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0203836901 (ebook) |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
658.1/1 |
| MAIN ENTRY--PERSONAL NAME |
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| Authors |
Read, Stuart. |
| TITLE STATEMENT |
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| Title |
Effectual entrepreneurship / |
| Statement of responsibility, etc |
Stuart Read ... [et al.]. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication |
London ; |
| -- |
New York : |
| Publisher |
Routledge, |
| Date |
2011. |
| PHYSICAL DESCRIPTION |
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| Extent |
xii, 228 p. : |
| Other Details |
col. ill. ; |
| Size |
28 cm. |
| CONTENTS |
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| Contents |
Myth: entrepreneurs are visionaries -- I don't have a good idea -- Myth: entrepreneurs are risk takers -- I don't have enough money -- Myth: entrepreneurs are extraordinary forecasters -- I don't know how to take the plunge -- Myth: entrepreneurs are not like the rest of us -- I'm human; I'm afraid of failing -- The bird-in-hand principle: start with what you have -- Worldmaking: understand transformation -- The affordable loss principle: risk little, fail cheap -- Financing: bootstrap the venture -- The crazy quilt principle: form partnerships -- Ownership and control: manage investors -- The lemonade principle: leverage surprise -- Business plans and business models: make pitches -- Venture identity: build brand -- The pilot-on-the-plane principle: apply non-predictive control -- When the venture grows up -- Entrepreneurship as a technology for social change. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Entrepreneurship. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
New business enterprises. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Success in business. |
| ADDED ENTRY |
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| Name |
Read, Stuart. |
| ADDED ENTRY |
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| Name |
Sarasvathy, Saras. |
| ADDED ENTRY |
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| Name |
Dew, Nick. |
| ADDED ENTRY |
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| Name |
Wiltbank, Robert. |
| ADDED ENTRY |
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| Name |
Ohlsson, Anne-Valerie. |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/35c0npuccirb3kvsixdwnndmhohvc7wp |
| Public note |
Location Map |
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