Moriarty, Sandra
Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells. - 9th ed. - Boston : Prentice Hall, c2012. - 685 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references (p. 631-640) and index.
9780273752929
Advertising.
HF5823 / .W455 2012
659.1
Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells. - 9th ed. - Boston : Prentice Hall, c2012. - 685 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references (p. 631-640) and index.
9780273752929
Advertising.
HF5823 / .W455 2012
659.1