UOWD Library

Advertising & IMC : (Record no. 18439)

000 -LEADER
fixed length control field 00849cam a22002774a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100607s2012 maua b 001 0 eng
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273752929
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .W455 2012
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
SYSTEM CONTROL NUMBER
System control number (IMchF)fol13218250
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095707.0
CONTROL NUMBER
control field 50490
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra
Fuller form of name (Sandra Ernst)
TITLE STATEMENT
Title Advertising & IMC :
Remainder of title principles & practice /
Statement of responsibility, etc Sandra Moriarty, Nancy Mitchell, William Wells.
EDITION STATEMENT
Edition statement 9th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c2012.
PHYSICAL DESCRIPTION
Extent 685 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 29 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 631-640) and index.
STUDY PROGRAM INFORMATION NOTE
Program name MARK940
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
ADDED ENTRY--PERSONAL NAME
Personal name Mitchell, Nancy,
Dates associated with a name 1950-
ADDED ENTRY--PERSONAL NAME
Personal name Wells, William,
Dates associated with a name 1926-
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2012-02-14 ABE 3 2 659.1 MO AD T0044299 2020-06-01 2020-04-08 35.22 2017-01-26 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2013-02-10 ABE 2   659.1 MO AD T0047234 2020-03-01 2020-02-18 71.66 2017-01-26 REGULAR

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