Cases in consumer behaviour /
Cases in consumer behaviour /
edited by Gerrit Antonides and W. Fred van Raaij.
- Chichester ; New York : J. Wiley, c1999.
- x, 170 p. : ill. ; 23 cm.
Includes bibliographical references.
Hold Me, Thrill Me, Taste Me, Love Me Yarner Water The Body Shop: Societal Values in the Store Attitudes Towards Recycling of Household Waste The Case of the Model Railway Purchase But Marriage Means Sharing - Doesn't It..? 'No One Buys No Name Trainers...' I'm in Control Product Placement Advertising with Power or Suspicion? Food Shopping Styles in Hungary Hurry - Only Whilst Stocks Last...? Consumer Borrowing Decisions A Single Currency for Europe - The Euro Age-Lite Dissatisfied with Doing the Dishes The Behaviour of the Young Towards Luxury Products Pasta in Europe Andrex Comes Out of the Closet Consumers' Evaluations of Products Labelled 'Made in Europe.
0471987816 (pbk. : alk. paper) 9780471987819
98054170
Consumer behavior--Case studies.--Europe
Consumers--Case studies.--Europe
HF5415.33.E85 / C37 1999
658.8/342
Includes bibliographical references.
Hold Me, Thrill Me, Taste Me, Love Me Yarner Water The Body Shop: Societal Values in the Store Attitudes Towards Recycling of Household Waste The Case of the Model Railway Purchase But Marriage Means Sharing - Doesn't It..? 'No One Buys No Name Trainers...' I'm in Control Product Placement Advertising with Power or Suspicion? Food Shopping Styles in Hungary Hurry - Only Whilst Stocks Last...? Consumer Borrowing Decisions A Single Currency for Europe - The Euro Age-Lite Dissatisfied with Doing the Dishes The Behaviour of the Young Towards Luxury Products Pasta in Europe Andrex Comes Out of the Closet Consumers' Evaluations of Products Labelled 'Made in Europe.
0471987816 (pbk. : alk. paper) 9780471987819
98054170
Consumer behavior--Case studies.--Europe
Consumers--Case studies.--Europe
HF5415.33.E85 / C37 1999
658.8/342