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Stark, John, 1948-

Global product : strategy, product lifecycle management and the billion customer question / John Stark. - London : Springer, 2010. - xiii, 215 p. : ill. ; 24 cm. - Decision engineering .

Includes bibliographical references (p. [209]) and index.

ISBN: 978-1849966757

LCCN: 2007930552

Nat. Bib. No.: GBA731251 bnb

Subjects--Topical Terms:
Product life cycle.
Product management.
Export marketing.

LC Class. No.: HF5415.155 / .S72 2007

Dewey Class. No.: 658.5