Flatney, Marie.
Business communication / Marie Flatley; Kathryn Rentz; Paula Lentz. - 2nd ed. - New York : McGraw-Hill/Irwin, 2012. - xvi, 347 p. : col. ill. ; 28 cm.
Part One: UNDERSTANDING BUSINESS COMMUNICATION Chapter 1 Communicating in the Workplace Part Two: MASTERING WRITING AND PRESENTATION BASICS Chapter 2 Understanding the Writing Process and the Main Forms of Business Messages Chapter 3 Using Visuals in Written and Oral Communication Chapter 4 Using an Appropriate Style Part Three: WRITING EFFECTIVE MESSAGES Chapter 5 Writing Good-News and Neutral Messages Chapter 6 Writing Bad-News Messages Chapter 7 Writing Persuasive Messages and Proposals Part Four: WRITING EFFECTIVE REPORTS Chapter 8 Researching and Writing Reports Chapter 9 Writing Short Reports Part Five: USING ORAL AND JOB-SEARCH SKILLS Chapter 10 Communicating Orally Chapter 11 Communicating in the Job Search Supplementary Chapters (On-line) Supplementary A Formatting Letters, Memos, and Reports Supplementary B Correctness of Communication Supplementary C Cross-Cultural Communication Supplementary D The Long Report Supplementary E Documentation of Sources.
Provides both student and instructor with the tools needed to navigate through the complexity of the modern business communication environment. This title includes realistic examples that are both consumer- and business-oriented.
9780073403168
Business communication.
Business communication / Marie Flatley; Kathryn Rentz; Paula Lentz. - 2nd ed. - New York : McGraw-Hill/Irwin, 2012. - xvi, 347 p. : col. ill. ; 28 cm.
Part One: UNDERSTANDING BUSINESS COMMUNICATION Chapter 1 Communicating in the Workplace Part Two: MASTERING WRITING AND PRESENTATION BASICS Chapter 2 Understanding the Writing Process and the Main Forms of Business Messages Chapter 3 Using Visuals in Written and Oral Communication Chapter 4 Using an Appropriate Style Part Three: WRITING EFFECTIVE MESSAGES Chapter 5 Writing Good-News and Neutral Messages Chapter 6 Writing Bad-News Messages Chapter 7 Writing Persuasive Messages and Proposals Part Four: WRITING EFFECTIVE REPORTS Chapter 8 Researching and Writing Reports Chapter 9 Writing Short Reports Part Five: USING ORAL AND JOB-SEARCH SKILLS Chapter 10 Communicating Orally Chapter 11 Communicating in the Job Search Supplementary Chapters (On-line) Supplementary A Formatting Letters, Memos, and Reports Supplementary B Correctness of Communication Supplementary C Cross-Cultural Communication Supplementary D The Long Report Supplementary E Documentation of Sources.
Provides both student and instructor with the tools needed to navigate through the complexity of the modern business communication environment. This title includes realistic examples that are both consumer- and business-oriented.
9780073403168
Business communication.