| 000 -LEADER |
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| fixed length control field |
01820nam a2200229 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120402n 000 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780073403168 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095729.0 |
| CONTROL NUMBER |
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| control field |
50786 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Flatney, Marie. |
| TITLE STATEMENT |
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| Title |
Business communication / |
| Statement of responsibility, etc |
Marie Flatley; Kathryn Rentz; Paula Lentz. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc |
2012. |
| EDITION STATEMENT |
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| Edition statement |
2nd ed. |
| PHYSICAL DESCRIPTION |
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| Extent |
xvi, 347 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
28 cm. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Part One: UNDERSTANDING BUSINESS COMMUNICATION Chapter 1 Communicating in the Workplace Part Two: MASTERING WRITING AND PRESENTATION BASICS Chapter 2 Understanding the Writing Process and the Main Forms of Business Messages Chapter 3 Using Visuals in Written and Oral Communication Chapter 4 Using an Appropriate Style Part Three: WRITING EFFECTIVE MESSAGES Chapter 5 Writing Good-News and Neutral Messages Chapter 6 Writing Bad-News Messages Chapter 7 Writing Persuasive Messages and Proposals Part Four: WRITING EFFECTIVE REPORTS Chapter 8 Researching and Writing Reports Chapter 9 Writing Short Reports Part Five: USING ORAL AND JOB-SEARCH SKILLS Chapter 10 Communicating Orally Chapter 11 Communicating in the Job Search Supplementary Chapters (On-line) Supplementary A Formatting Letters, Memos, and Reports Supplementary B Correctness of Communication Supplementary C Cross-Cultural Communication Supplementary D The Long Report Supplementary E Documentation of Sources. |
| SUMMARY, ETC. |
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| Summary, etc |
Provides both student and instructor with the tools needed to navigate through the complexity of the modern business communication environment. This title includes realistic examples that are both consumer- and business-oriented. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Business communication. |
| Source of heading or term |
sears |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Rentz, Kathryn. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lentz, Paula. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |