Leading edge marketing research : 21st-century tools and practices / Leading edge marketing research : twenty first-century tools and practices editors, Robert Kaden, Gerald Linda, Melvin Prince. - Thousand Oaks, Calif. : SAGE Publications, c2012. - xix, 483 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9781412991315 (pbk. : alk. paper) 1412991315 (pbk. : alk. paper)
2011030238
Marketing research.
HF5415.2 / .L383 2012
658.8/3
Includes bibliographical references and index.
9781412991315 (pbk. : alk. paper) 1412991315 (pbk. : alk. paper)
2011030238
Marketing research.
HF5415.2 / .L383 2012
658.8/3