| 000 -LEADER |
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| fixed length control field |
01106cam a22003134a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110725s2012 caua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2011030238 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781412991315 (pbk. : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1412991315 (pbk. : alk. paper) |
| SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)ocn721906489 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
BWX |
| -- |
CDX |
| -- |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.2 |
| Item number |
.L383 2012 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/3 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol13820903 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095731.0 |
| CONTROL NUMBER |
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| control field |
50806 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| TITLE STATEMENT |
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| Title |
Leading edge marketing research : |
| Remainder of title |
21st-century tools and practices / |
| Statement of responsibility, etc |
editors, Robert Kaden, Gerald Linda, Melvin Prince. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc |
SAGE Publications, |
| Date of publication, distribution, etc |
c2012. |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Leading edge marketing research : twenty first-century tools and practices |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 483 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing research. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kaden, Robert J., |
| Relator term |
Editor. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Linda, Gerald., |
| Relator term |
Editor. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Prince, Melvin., |
| Relator term |
Editor. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |