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Sage brief guide to marketing ethics. - Los Angeles : SAGE, c2012. - viii, 218 p. ; 23 cm.

"Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover.



ISBN: 9781412995146 (pbk. : acid-free paper)

LCCN: 2011006041

Subjects--Topical Terms:
Marketing--Moral and ethical aspects.
Business ethics.

Dewey Class. No.: 174/.4