LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2011006041 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781412995146 (pbk. : acid-free paper) |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Call number |
174/.4 |
TITLE STATEMENT |
Title |
Sage brief guide to marketing ethics. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Los Angeles : |
Publisher |
SAGE, |
Date |
c2012. |
PHYSICAL DESCRIPTION |
Extent |
viii, 218 p. ; |
Size |
23 cm. |
GENERAL NOTE |
General note |
"Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
Marketing |
General |
Moral and ethical aspects. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
Business ethics. |
ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
https://uowd.box.com/s/n8y450al2ckngb55mj94i0499dltaz12 |
Public note |
Location Map |
SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
41870 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
1122 |