Basic marketing :
Perreault, William D.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 15th ed. - Boston, Mass. : McGraw-Hill, 2005. - xli, 793 [22] p. : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and indexes.
9780072947038
2004040321
Marketing--Management.
HF5415.13 / .M369 2005
658.8
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 15th ed. - Boston, Mass. : McGraw-Hill, 2005. - xli, 793 [22] p. : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and indexes.
9780072947038
2004040321
Marketing--Management.
HF5415.13 / .M369 2005
658.8