Basic marketing : (Record no. 18891)

MARC details
000 -LEADER
fixed length control field 00984cam a22003014a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040331s2005 mau b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004040321
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780072947038
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .M369 2005
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition information 22
SYSTEM CONTROL NUMBER
System control number (IMchF)fol09246261
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095742.0
CONTROL NUMBER
control field 51061
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
TITLE STATEMENT
Title Basic marketing :
Remainder of title a global-managerial approach /
Statement of responsibility, etc. William D. Perreault, Jr., E. Jerome McCarthy.
EDITION STATEMENT
Edition statement 15th ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2005.
PHYSICAL DESCRIPTION
Extent xli, 793 [22] p. :
Other physical details col. ill. ;
Dimensions 28 cm.
SERIES STATEMENT
Series statement McGraw-Hill/Irwin series in marketing
GENERAL NOTE
General note McCarthy's name appears first on the earlier edition.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 725-787) and indexes.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.8 PE BA T0044894 98.50 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 20/11/2012 ABE 98.50