Grainge, Paul, 1972-
Brand Hollywood : selling entertainment in a global media age / Paul Grainge. - London ; New York : Routledge, 2008. - xii, 212 p. : ill. ; 24 cm.
The cultural economy of branding -- Media branding and the entertainment complex -- Studio logos and the aesthetics of memory and hype -- Dolby and the unheard history of technical trademarks -- Licensing the library: of archives and animation -- The sustained event: branding fantasies and the corporate blockbuster -- 'The world is our audience': branding entertainment space.
9780415354042 (hardback : alk. paper) 0415354048 (hardback : alk. paper) 9780415354059 (pbk. : alk. paper) 0415354056 (pbk. : alk. paper)
2007016784
Motion pictures--Marketing.--United States
Corporate image.
Brand name products.
384/.830973
Brand Hollywood : selling entertainment in a global media age / Paul Grainge. - London ; New York : Routledge, 2008. - xii, 212 p. : ill. ; 24 cm.
The cultural economy of branding -- Media branding and the entertainment complex -- Studio logos and the aesthetics of memory and hype -- Dolby and the unheard history of technical trademarks -- Licensing the library: of archives and animation -- The sustained event: branding fantasies and the corporate blockbuster -- 'The world is our audience': branding entertainment space.
9780415354042 (hardback : alk. paper) 0415354048 (hardback : alk. paper) 9780415354059 (pbk. : alk. paper) 0415354056 (pbk. : alk. paper)
2007016784
Motion pictures--Marketing.--United States
Corporate image.
Brand name products.
384/.830973