| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007016784 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415354042 (hardback : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415354048 (hardback : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415354059 (pbk. : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415354056 (pbk. : alk. paper) |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
384/.830973 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Grainge, Paul, |
| Dates |
1972- |
| TITLE STATEMENT |
|---|
| Title |
Brand Hollywood : |
| Subtitle |
selling entertainment in a global media age / |
| Statement of responsibility, etc |
Paul Grainge. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London ; |
| -- |
New York : |
| Publisher |
Routledge, |
| Date |
2008. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 212 p. : |
| Other Details |
ill. ; |
| Size |
24 cm. |
| CONTENTS |
|---|
| Contents |
The cultural economy of branding -- Media branding and the entertainment complex -- Studio logos and the aesthetics of memory and hype -- Dolby and the unheard history of technical trademarks -- Licensing the library: of archives and animation -- The sustained event: branding fantasies and the corporate blockbuster -- 'The world is our audience': branding entertainment space. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Motion pictures |
| Form |
United States |
| General |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Corporate image. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Brand name products. |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uowd.box.com/s/cgbjrg4crw6zxsfsh2ukhi29j62u1r2j |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
57082 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
57083 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
2087 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
9163 |