Marketing today's academic library :
Mathews, Brian
Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews. - Chicago : American Library Association, 2009. - xv, 171 p. : ill. ; 23 cm.
Includes bibliographical references and index.
A guide to marketing for academic libraries that focuses on showcasing how the library fits within the daily lives of students, addressing the question of whether libraries need to advertise, and discussing the library as a product, marketing research, brand strategies, message design, and other topics.
9780838909843
2008047408
Academic libraries--Marketing.
Academic libraries--Public relations.
Libraries and students.
Advertising--Libraries.
Students--Library services.
Advertising--Libraries.
Libraries.
Public Relations.
Marketing.
021.7
Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews. - Chicago : American Library Association, 2009. - xv, 171 p. : ill. ; 23 cm.
Includes bibliographical references and index.
A guide to marketing for academic libraries that focuses on showcasing how the library fits within the daily lives of students, addressing the question of whether libraries need to advertise, and discussing the library as a product, marketing research, brand strategies, message design, and other topics.
9780838909843
2008047408
Academic libraries--Marketing.
Academic libraries--Public relations.
Libraries and students.
Advertising--Libraries.
Students--Library services.
Advertising--Libraries.
Libraries.
Public Relations.
Marketing.
021.7