Marketing today's academic library : (Record no. 18995)

MARC details
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008047408
ISBN
International Standard Book Number 9780838909843
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 021.7
MAIN ENTRY--PERSONAL AUTHOR
Authors Mathews, Brian
TITLE STATEMENT
Title Marketing today's academic library :
Subtitle a bold new approach to communicating with students /
Statement of responsibility, etc. Brian Mathews.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Chicago :
Publisher American Library Association,
Date 2009.
PHYSICAL DESCRIPTION
Extent xv, 171 p. :
Other Details ill. ;
Size 23 cm.
BIBLIOGRAPHY, ETC. NOTE
Note Includes bibliographical references and index.
SUMMARY
Summary A guide to marketing for academic libraries that focuses on showcasing how the library fits within the daily lives of students, addressing the question of whether libraries need to advertise, and discussing the library as a product, marketing research, brand strategies, message design, and other topics.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Academic libraries
General Marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Academic libraries
General Public relations.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Libraries and students.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Advertising
General Libraries.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Students
General Library services.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Advertising
General Libraries.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Libraries.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Public Relations.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing.
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://uowd.box.com/s/wua39222hn4dlnwq4gmkwimjlfpu6j0g">https://uowd.box.com/s/wua39222hn4dlnwq4gmkwimjlfpu6j0g</a>
Public note Location Map
MAIN ENTRY--PERSONAL AUTHOR
-- 39595
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 39596
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 39597
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 39598
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 39599
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 39600
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 39599
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 39538
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 4796
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 3
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
26/01/2017 021.7 MA MA T0045031 40.80 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 11/06/2012 AMAUK