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Tell the truth :

Unerman, Sue.

Tell the truth : honesty is your most powerful marketing tool / Sue Unerman and Jonathan Salem Baskin. - Dallas, Tex. : BenBella Books, c2012. - vii, 248 p. ; 22 cm.

Includes index.

ISBN: 9781936661466

LCCN: 2011278784

Subjects--Topical Terms:
Marketing--Moral and ethical aspects.
Branding (Marketing)

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