Tell the truth : (Record no. 19037)

MARC details
000 -LEADER
fixed length control field 00842cam a22002775a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120605s2012 txu 001 0 eng d
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011278784
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781936661466
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn745978926
CATALOGING SOURCE
Original cataloging agency BTCTA
Language of cataloging eng
Transcribing agency BTCTA
Modifying agency BDX
-- YDXCP
-- CLE
-- DLC
AUTHENTICATION CODE
Authentication code lccopycat
-- HF5415
-- .U2645 2012
SYSTEM CONTROL NUMBER
System control number 17332608
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095754.0
CONTROL NUMBER
control field 51213
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Unerman, Sue.
TITLE STATEMENT
Title Tell the truth :
Remainder of title honesty is your most powerful marketing tool /
Statement of responsibility, etc. Sue Unerman and Jonathan Salem Baskin.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Dallas, Tex. :
Name of publisher, distributor, etc. BenBella Books,
Date of publication, distribution, etc. c2012.
PHYSICAL DESCRIPTION
Extent vii, 248 p. ;
Dimensions 22 cm.
GENERAL NOTE
General note Includes index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Moral and ethical aspects.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
ADDED ENTRY--PERSONAL NAME
Personal name Baskin, Jonathan Salem.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.8 UN TE T0045100 16.71 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 30/06/2012 AMAUS 16.71