Hsu, Cathy.
Tourism marketing : an Asia-Pacific perspective / Cathy Hsu ... [et al.]. - Milton, Qld. : Wiley, 2008. - xvi, 480 p. : ill., charts ; 24 cm. - Wiley Australia tourism series . - Wiley Australia tourism series. .
Includes index.
Summary: "Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses, the latter comprising over 90% of the 'tourism industry'. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacific."--Publisher description.
9780470814901 047081490X
Tourism--Marketing.
Tourism--Marketing.--Pacific Area
Tourism--Marketing.--Asia
338.4791
Tourism marketing : an Asia-Pacific perspective / Cathy Hsu ... [et al.]. - Milton, Qld. : Wiley, 2008. - xvi, 480 p. : ill., charts ; 24 cm. - Wiley Australia tourism series . - Wiley Australia tourism series. .
Includes index.
Summary: "Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses, the latter comprising over 90% of the 'tourism industry'. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacific."--Publisher description.
9780470814901 047081490X
Tourism--Marketing.
Tourism--Marketing.--Pacific Area
Tourism--Marketing.--Asia
338.4791