| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470814901 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
047081490X |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
338.4791 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Hsu, Cathy. |
| TITLE STATEMENT |
|---|
| Title |
Tourism marketing : |
| Subtitle |
an Asia-Pacific perspective / |
| Statement of responsibility, etc |
Cathy Hsu ... [et al.]. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Milton, Qld. : |
| Publisher |
Wiley, |
| Date |
2008. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 480 p. : |
| Other Details |
ill., charts ; |
| Size |
24 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
Wiley Australia tourism series |
| GENERAL NOTE |
|---|
| General note |
Includes index. |
| SUMMARY |
|---|
| Summary |
Summary: "Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses, the latter comprising over 90% of the 'tourism industry'. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacific."--Publisher description. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Tourism |
| General |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Tourism |
| Form |
Pacific Area |
| General |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Tourism |
| Form |
Asia |
| General |
Marketing. |
| ADDED ENTRY |
|---|
| Name |
Killion, Les. |
| ADDED ENTRY |
|---|
| Name |
Brown, Graham. |
| ADDED ENTRY |
|---|
| Name |
Gross, Michael J. |
| ADDED ENTRY |
|---|
| Name |
Huang, Sam. |
| SERIES UNIFORM TITLE |
|---|
| Series Uniform Title |
Wiley Australia tourism series. |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uowd.box.com/s/mrl84zwc1gzc0g6ukj9t39mfl39i2fyz |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
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| -- |
50715 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
3426 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
50716 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
50717 |
| ADDED ENTRY |
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| -- |
50718 |
| ADDED ENTRY |
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| -- |
50719 |
| ADDED ENTRY |
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| -- |
50720 |
| ADDED ENTRY |
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| -- |
50721 |
| SERIES UNIFORM TITLE |
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| -- |
50722 |