The breakaway brand :
Kelly, Francis J., 1956-
The breakaway brand : how great brands stand out / Francis J. Kelly III, Barry Silverstein. - New York : McGraw-Hill, c2005. - xiv, 289 p. : ill ; 24 cm.
Includes bibliographical references (p. 269-276) and index.
0072262370
2005015991
Branding (Marketing)
HD69.B7 / K455 2005
658.8/27
The breakaway brand : how great brands stand out / Francis J. Kelly III, Barry Silverstein. - New York : McGraw-Hill, c2005. - xiv, 289 p. : ill ; 24 cm.
Includes bibliographical references (p. 269-276) and index.
0072262370
2005015991
Branding (Marketing)
HD69.B7 / K455 2005
658.8/27