Christopher, Martin
Relationship marketing : creating shareholder value Martin Christopher, Adrian Payne, David Ballantyne - Rev ed. - London : Routledge, Taylor & Francis Group, c2002. - xvi, 242 p. : ill. ; 25 cm.
Previous ed.: 1991.
Includes bibliographical references and index.
Creating value for the customer; Creating value for the organization; Building market relationships: the six markets model; Managing relationships in networks; Relationship marketing: integrating quality, customer service and marketing; Developing and implementing a relationship strategy
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for
9781138136946 9780750648394
2005362836
GBA1-Z5427
Relationship marketing
HF5415 / .C52717 2002
658.8
Relationship marketing : creating shareholder value Martin Christopher, Adrian Payne, David Ballantyne - Rev ed. - London : Routledge, Taylor & Francis Group, c2002. - xvi, 242 p. : ill. ; 25 cm.
Previous ed.: 1991.
Includes bibliographical references and index.
Creating value for the customer; Creating value for the organization; Building market relationships: the six markets model; Managing relationships in networks; Relationship marketing: integrating quality, customer service and marketing; Developing and implementing a relationship strategy
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for
9781138136946 9780750648394
2005362836
GBA1-Z5427
Relationship marketing
HF5415 / .C52717 2002
658.8