UOWD Library

Relationship marketing : (Record no. 19592)

000 -LEADER
fixed length control field 01956cam a2200373 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040708s2002 enka b 001 0 eng d
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005362836
NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA1-Z5427
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138136946
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm45828381
CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency KUK
-- DLC
AUTHENTICATION CODE
Authentication code lccopycat
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .C52717 2002
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
SYSTEM CONTROL NUMBER
System control number (IMchF)fol09648853
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750648394
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095837.0
CONTROL NUMBER
control field 52071
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Christopher, Martin
TITLE STATEMENT
Title Relationship marketing :
Remainder of title creating shareholder value
Statement of responsibility, etc Martin Christopher, Adrian Payne, David Ballantyne
EDITION STATEMENT
Edition statement Rev ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Routledge, Taylor & Francis Group,
Date of publication, distribution, etc c2002.
PHYSICAL DESCRIPTION
Extent xvi, 242 p. :
Other physical details ill. ;
Dimensions 25 cm.
GENERAL NOTE
General note Previous ed.: 1991.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
STUDY PROGRAM INFORMATION NOTE
Program name MARK938
Institution to which field applies UOWD
SUMMARY, ETC.
Summary, etc Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for
FORMATTED CONTENTS NOTE
Formatted contents note Creating value for the customer; Creating value for the organization; Building market relationships: the six markets model; Managing relationships in networks; Relationship marketing: integrating quality, customer service and marketing; Developing and implementing a relationship strategy
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Relationship marketing
ADDED ENTRY--PERSONAL NAME
Personal name Payne, Adrian
ADDED ENTRY--PERSONAL NAME
Personal name Ballantyne, David
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2012-09-30 AMAUK 1 658.8 CH RE T0045809 2017-05-17 2017-04-29 26.39 2017-01-26 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2016-10-23 AMAUK   658.8 CH RE T0055005 2017-01-26   90.00 2017-01-26 REGULAR

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