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Keegan, Warren J.

Global marketing / Warren J. Keegan, Mark C. Green. - 7th ed., global ed. - Boston, Mass. ; London : Pearson, c2013. - 592 p. : col. ill., col. maps ; 28 cm.

Includes indexes. Formerly CIP.



ISBN: 9780273766711 (pbk.) £52.99 0273766716 (pbk.) £52.99

Nat. Bib. No.: GBB206447 bnb

Subjects--Topical Terms:
Export marketing.
International trade.

Dewey Class. No.: 658.84