| 000 -LEADER |
|---|
| fixed length control field |
00994pam a2200337 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120424s2013 mauab 001 0 eng c |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB206447 |
| Source |
bnb |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273766711 (pbk.) |
| Terms of availability |
£52.99 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273766716 (pbk.) |
| Terms of availability |
£52.99 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(StEdNL)4747729 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
StEdNL |
| -- |
Uk |
| AUTHENTICATION CODE |
|---|
| Authentication code |
ukscp |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Uk)016014790 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095840.0 |
| CONTROL NUMBER |
|---|
| control field |
52127 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keegan, Warren J. |
| TITLE STATEMENT |
|---|
| Title |
Global marketing / |
| Statement of responsibility, etc |
Warren J. Keegan, Mark C. Green. |
| EDITION STATEMENT |
|---|
| Edition statement |
7th ed., global ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston, Mass. ; |
| -- |
London : |
| Name of publisher, distributor, etc |
Pearson, |
| Date of publication, distribution, etc |
c2013. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
592 p. : |
| Other physical details |
col. ill., col. maps ; |
| Dimensions |
28 cm. |
| GENERAL NOTE |
|---|
| General note |
Includes indexes. |
| GENERAL NOTE |
|---|
| General note |
Formerly CIP. |
| Institution to which field applies |
Uk |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK343 TBS982 |
| Institution to which field applies |
UOWD |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
International trade. |
| LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Management and Business Studies. |
| Source of heading or term |
blcoll |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Green, Mark C. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
3 DAY LOAN |